Branding Deal To Fetch Higher Prices For Kenyan Coffee

We had just recently posted an article in which we talked about a development in which coffee growers were to receive more money for their produce by by-passing middlemen and now we learn that they are set to earn even more from their produce due to a branding deal signed in London over the past weekend. Kenyan coffee will be branded from now on and users of the coffee for blending and other purposes must now acknowledge their use of the coffees. This will cause the price of Kenyan coffee to rise. The development is an overdue acknowledgement of the high standard of Kenyan coffees which have been blended with other coffees from around the world without acknowledgement. This is good news for growers who can now market there high quality coffees directly to producers for fair prices. Over 80% of Kenya's coffee is specialty coffee.

http://allafrica.com/stories/200805260106.html